25 Oct 09 ♂

パルコ美人時計_02 (via Souseki)

で、写真を撮りながら20分ぐらい「美人時計」の前にいたのですが、街行く人は意外と無反応。

やはり、そもそも私のように存在を知って来ている人間ならまだしも、普通の人は知らずに前を通っているわけで、数秒で通り過ぎる人たちに対し1分で切り替わる時計というのはちょっと遅すぎるのではないかなぁという印象を受けました。あと、これを見た人にいったい何をしてもらいたいのか明確化されてないなぁという印象も。

このあたりは、Webで評判だからそのままリアルでやろうとか、テレビCMをそのままトレインチャンネルでというのではなく、メディア特性（そのメディアに触れるユーザーの行動）を考えた上でのアレンジが必要ということでしょうね。

それに、キャンペーンを張るなら「来店促進」なのか「販売促進」なのか、それとも「多くの人に良いブランドイメージを持ってもらいたい」なのかという明確なマーケティングゴールを設定した上での実施が不可欠であるということも改めて考えさせられました。

yaruo

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    メディアの違いを理解せよ

12. entasan reblogged this from petapeta and added:

    これもデジタルサイネージ（笑）ってやつかｗ

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    綺麗な人で、一瞬立ち止まってみる程度だと思うぞ。 待ち合わせの時間つぶしが精一杯でしょう。

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    うーん、人通りとか設置場所はどうなんだろう？あと動きと、音出るの？やっぱり見てくれば良かった･･･。

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    面白いと思うんだけど。

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95. yaruo posted this

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