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7 Nov 09 ♂ 無料化の流れは是か非か　－フリーミアムとは－ - Marketing Design (via nakano) (via nemoi) (via petapeta) yaruo

“ネットでは、無料の機能限定版の利用者の5%が有料版を購入が損益分岐点になるようになるそうだ。最初から5人をターゲットにし販売をするのではなく、まずは100人のユーザーに無料でも使ってもらう事で5人のユーザーに購入してもらうという手法だ。つまり、有料、無料問わず100人全てがユーザーであるという認識が必要だ。無料だからといってユーザーではないという認識は危険だ。”

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