19 Jan 11 ♂ Innovation Sprint 2011　野中郁次郎先生の基調講演メモ - たまゆら雑記 (via tatsukii) yaruo

“

イノベーションの本質は何か。

イノベーションは、技術やモノではなく新しい価値。

モノを媒介としたコト。

イノベーションは、新しい価値の提供。

技術やモノや技術を提供することではない。

モノの関係性を構築するコト。

価値を組み込んだモノを人は買う。

iPadはCPUやディスプレイの集合体ではない。

それを使うことの価値を組み込んだ商品である。

”

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